In recent years, the rapid rise of intelligent digitalization has brought more opportunities and challenges to the development of the physical industry. For the physical industry, digital transformation has become the top priority of operations in the next ten years.

　　Under the influence of this year's new crown epidemicThe physical industry is forced to promote digital transformation, and more and more exhibitions have begun to open the door of digitalization. Looking at the current digitalization process of the physical industry, leading companies are relatively more active in digital exploration and practice, with more exploratory spirit and strategic awareness, but for more physical industries, digital transformation is still in a shallow sense, that is, simple Opened the online shopping mall, opened up the membership system and other functions. The road to full digital transformation is long and difficult.

　　At present, industrial digitalization has roughly formed a system of channel digitalization and membership digitalization. Through the digital system, people, goods, and fields are integrated, so as to break through the boundaries of time, space, and stores, and bring consumers more immersive all-weather shopping Experience. To some extent, industrial operations have reached a new track, and in the future, more emphasis will be placed on the ability to connect online and offline digital operations.